LaLiga Joins StreamSafe, the Global Anti-Piracy Alliance for Sports and Entertainment

LaLiga confirmed on Thursday that it has joined StreamSafe, an international platform that brings together organizations from sport, entertainment and the audiovisual industry with a clear goal: to warn consumers about the dangers of illegal content consumption and to point them towards safe, legal alternatives. The announcement reinforces the league's strategy against a problem that affects both major tournaments and grassroots categories.

• LaLiga joins StreamSafe, a campaign launched in Switzerland against illegal streaming.
• The initiative warns about fraud, personal data theft and funding for organized crime.
• In Switzerland, 634,000 people pay for illegal IPTV, 9.4% of the population aged 16 to 74.
• Swiss operators lose more than 82 million euros a year to piracy.
• In the EU and UK, 34.4 million people accessed illegal IPTV in 2025, 2.5 times more than in 2018.

What StreamSafe Is and Why LaLiga Is Joining Now

StreamSafe is an awareness campaign launched in Switzerland that brings together a wide range of stakeholders: sports leagues, television operators, streaming platforms and technology companies. Its purpose is twofold: to alert fans to the consequences of illegal streaming and to promote the legal alternatives available to them. LaLiga's arrival adds a major global player to an alliance that already includes names such as the Premier League, UEFA, the Bundesliga, Sky, DAZN and Canal+.

For the Spanish league, entering this international network represents another step in a battle it has been waging for years with technology, litigation and cross-border cooperation. The organization believes piracy knows no borders and that only a coordinated response between leagues, operators and authorities can curb a phenomenon that damages the entire football ecosystem.

The Risks of Illegal Streaming: Beyond Financial Losses

LaLiga stressed that consuming content through pirate platforms does not only harm rights holders. Users of these services expose themselves to fraud, theft of personal and banking data, phishing campaigns and the installation of malicious software on their devices. Often without knowing it, they also contribute to funding illicit activities managed by organized networks.

Audiovisual piracy is not a local problem or a victimless fraud: it is a global threat that takes resources away from clubs, players and the entire football ecosystem, from the elite to the grassroots.

The words come from Javier Tebas, president of LaLiga, who defended joining StreamSafe as a natural extension of the work the organization already does. Tebas pointed out that many of these platforms are run by organized networks that put both fans' money and their data at risk. He added that the fight is only effective if leagues, operators and authorities act together, including in Switzerland.

The Economic Impact of Piracy in Switzerland and Europe

The data from the Audiovisual Anti-Piracy Alliance (AAPA), shared by LaLiga in its statement, paint a worrying picture. In Switzerland, around 634,000 people pay for illegal IPTV services, equivalent to 9.4% of the population aged between 16 and 74. That reality translates into annual losses of around 75.8 million Swiss francs — more than 82 million euros — for the country's legitimate pay-TV operators.

The trend is not limited to the Swiss market. In 2025, a total of 34.4 million people in the European Union and the United Kingdom accessed illegal IPTV services, a figure 2.5 times higher than the one recorded in 2018. That growth explains why more and more sports and audiovisual organizations are joining forces to curb a phenomenon expanding at double-digit rates.

Who Is Taking Part in StreamSafe and How the Campaign Will Reach Fans

The alliance includes organizations such as NAGRAVISION, the Swiss Football League, the National League, the Bundesliga, the Premier League, UEFA, Canal+, Swisscom, Sky and DAZN, among other entities from sport, media and entertainment. The diversity of profiles reflects that piracy affects the entire audiovisual value chain.

The campaign will roll out across sports stadiums, audiovisual platforms, cinemas, media outlets and participants' digital channels. The aim is to reach fans directly in the spaces where they consume sport and entertainment, and to reinforce awareness of the value of legal sports broadcasts. Claudius Schäfer, CEO of the Swiss Football League, warned that illegal streaming puts these revenues at risk and ultimately harms clubs and the whole of sport, describing StreamSafe as a clear signal against that trend.

A Coordinated Response to Protect Consumers and the Industry

By joining this initiative, LaLiga continues to push for a coordinated response to audiovisual piracy. The organization noted that international cooperation is key to protecting consumers, rights holders and the sports industry as a whole. Entering StreamSafe adds to a strategy that combines technology, legal action and public awareness.

The message from the league is clear: football needs resources to support clubs, players and youth categories, and every euro diverted to illegal platforms weakens that structure. The campaign, developed in several languages and across multiple channels, aims to turn fans themselves into allies of responsible and safe consumption.