Newcastle United unveil new crest for the 2025-26 Premier League season

Newcastle United have a new visual identity. The Premier League club have officially launched their redesigned crest, which will appear on kits starting in the 2025-26 season. The move concludes a process of more than two years in which the club gathered input from supporters through events, workshops, discussion groups and surveys.

• Newcastle United's new crest will debut in the 2025-26 season.
• The redesign is the result of more than two years of fan consultation.
• The club says the previous design, used for 38 years, lost clarity on phone screens and in digital formats.
• The historical elements of the city of Newcastle's coat of arms are retained.
• CEO David Hopkinson describes the change as a privilege and a huge responsibility.

Why Newcastle United decided to change their crest after 38 years

The club has justified the redesign by pointing to the weaknesses of a badge created almost four decades ago. In their official statement, Newcastle explained that the individual elements of the previous crest lost shape and became blurred on phone screens, in broadcast graphics and in digital compositions. The speed and scale demanded by today's sports content environment left the old symbol at a clear disadvantage.

More than two years of consultation with Newcastle fans

Rather than imposing a unilateral decision, Newcastle involved their supporters at every stage of the project. Over a period of more than 24 months, the club organised fan events, workshops, discussion groups and surveys to define the direction of the new badge. The result keeps the club's emblematic elements while offering a cleaner aesthetic suited to modern platforms.

The link with the city's coat of arms: what stays in the new design

The new crest does not break with Newcastle's past. The badge continues to draw on the city's coat of arms, a connection the club has been careful to preserve. The modernisation focuses mainly on readability and how the symbol reproduces in digital environments, not on the heraldic foundations that have identified the institution for generations.

David Hopkinson: 'It honours our origins and represents who we are now'

Newcastle United's CEO, David Hopkinson, spoke about the emotional weight of the change during the presentation. He said he had never worked anywhere where the badge inspired such pride and passion as at this club, which made the project both a privilege and a huge responsibility for everyone involved.

Our crest comes from the city's coat of arms, and it still does. It honours our origins, represents who we are now, and will become an iconic symbol for generations of supporters around the world who believe in it and unite around it.

When the new Newcastle crest will be seen in the Premier League

The new badge will be in use from the start of the 2025-26 campaign, coinciding with the launch of the official kits. The change will affect all club assets, from match and training shirts to digital channels and signage at St James' Park. The transition will be complete once next season begins, with Newcastle displaying their renewed crest in every Premier League fixture.